About the organization:

The House of Camus, the largest independent, family-owned cognac company, celebrates 150 years of excellence in cognac making and trade. Our company is the fifth largest Cognac producer in the world. Reaping the rewards of the innovative and strategic initiatives introduced in 2003 by the current President, Cyril Camus, the House of Camus relies on its custom-made distribution channels to offer selected market access to wine and spirits luxury brands from all over the world. A true ambassador of the French Art de vivre, Camus sells distinctive, authentic and high quality products in nearly every country in the world. Since 1863, Camus has developed expertise, skills, relationships, and an extensive network of producers, importers and wholesalers enabling the group to reach clients worldwide. As a result, the group has successfully expanded its portfolio and has become the distributor and local retailer of a wide variety of acclaimed fine wines, champagnes and spirits such as Domaine Pinnacle, the world leader in apple wine, or the famous Calvados Berneroy. Camus is also the worldwide Duty-Free exclusive distributor of Moutai, small batch blend, which is the most popular and prestigious Chinese spirit. YUANLIU International Trading Co. was specifically created to connect more directly with the Chinese customers and since 2007 has been developing marketing platforms and servicing a growing need for premium and luxury products in China YUANLIUs commitment is to be the company who will truly help those discerning consumers and employees enjoy the finer things in life.

Purpose of the position:

Being primarily responsible for marketing strategy, building brand relationships, working directly with leadership teams across all of our business units in order to drive new business opportunities by enabling innovative solutions, pushing key business initiatives, developing new partnerships, and deploying effective sales/marketing plans ensuring we achieve our objectives.

Responsibilities:

Defines brand marketing strategies and tactical plans

Develops/manages brand program budgets

Develops and maintains brand relationship and ensures that regular and appropriate communication with all brands under their management.

Communication of all programs, strategies, targets and other deemed applicable with the brand owners, and where require seeks their agreement and or approvals.

Regular reviews with the brand owner on progress

Responsible for Gross margin management and target achievement price setting and price control in the market

Aligns organizations/processes to achieve program goals

Develops and/or manages delivery of value propositions/messaging for assigned offerings

Develops and/or executes awareness and/or demand generation campaigns

Develops and/or executes upsell/cross-sell/attach efforts

May drive customer and partner development/relationships specific to brand programs

Determines brand program goals/benchmarks and tracks/analyzes results using closed-loop analysis

Direct cross-functional, cross-organizational teams and agencies in the development and execution of brand plans & budgets

Develop/own brand scorecard/dashboard and associated metrics/goals/ benchmarks; track/report progress against them

Develop value proposition(s), offering/ segment messaging, and manage/monitor their delivery

Develop/define customer segmentation strategies and customer experience plans and execute/monitor them

Perform marketing support activities as needed

Assist sales with development of sales training materials

Partner with senior sales management on key retailer/ development Education and

Skills and Experience:

Education

B.A. or B.Sc. in Marketing, Business, Technical or related field; MBA preferred

Proven leader with ability to make things happen

Highly structured, excellent organizational skills

Ability to work on own initiative and create business opportunities

Work Experience

5+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and Customer database  /analytics /

Agency, sales and/or channel experience

Skills

Ability to interface effectively with executive management across different business functions

Excellent written/oral communications and analytical skills

Excellent interpersonal skills; ability to build, manage and influence virtual teams

Excellent negotiating, influencing, consensus-building and conflict-resolution skills

Expert knowledge about working in a complex environment with multiple internal and external partners

Ability to interface effectively with all levels of management and functional disciplines